How do farmers buy? Firstly: factors beyond anyone's control

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Mikołaj Rej wrote about them in his monumental work “Żywot Człowiek odgodzinciwego” – the world’s first SLOW LIFE guide that we all forgot about. A key aspect of this industry is its dependence on external factors, such as weather, availability of raw materials or legislative changes. Farmers must constantly adapt their activities to these variables, which translates into their specific needs in terms of equipment, technology and information. The needs increase, for example, during harvest, when machines business owner database work at full speed. And you already know that running a parts store and having its stationary equivalent, you will do overtime in July and August.

Secondly: you sell for years!
Purchasing decisions in the agro industry are often treated as long-term investments, which requires not only careful consideration of the technical parameters of the products, but also trust in the brand and its position on the market. Products such as agricultural machinery, fertilizers or irrigation systems must be reliable, adapted to specific conditions of use and supported by professional service. Let's be honest - a new tractor costs around PLN 200,000. For this money you can buy a Passat - from the showroom, with good equipment! A new combine harvester, in turn, costs the same as a Maybach, or even two, so high expectations are well justified. A farmer can therefore be a premium customer!