How cider producers use digital technology

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Combining proven pressing processes with modern digital tools opens up new opportunities for cider producers to engage with customers and increase efficiency. Digital platforms allow customers to schedule juice pressing visits in advance and book their preferred appointment times directly online. This improves customer loyalty and satisfaction by making the entire process more transparent and customer-friendly. Additionally, websites and social media provide ideal platforms for communicating the cider producer's history, heritage, and product quality. Through regular updates, compelling photography, and interactive content, cider producers can build a strong online presence that fosters interest in their traditional craft while appealing to modern consumers.

Customer loyalty through personal commitment: The fruit delivery system as an experience
The innovative concept, in which customers bring their own fruit to the press instagram database and have it processed into customized juice, uniquely deepens the connection between consumers and the final product and fosters appreciation for the craftsmanship behind every glass of juice. When customers can watch their own apples, pears, or other fruit being pressed into the press, they experience an immediate sense of involvement and pride in what they have produced.

After pressing, the fresh juice is packaged in bag-in-box or stand-up pouch packaging . This type of packaging is not only practical and environmentally friendly, as it uses less material than traditional juice containers, but it also helps keep the juice fresher longer. Customers can then take these freshly bottled juices home, where they can enjoy the natural flavor of their own harvest.