Brand Building and Customer Interaction

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Social media is an essential channel in the marketing mix for reaching your target audience directly. Platforms like Instagram and Facebook allow you to strengthen brand identity and build a community. Interaction with customers and the opportunity to receive direct feedback provide valuable insights into customer needs.

Influencer marketing as a targeted way to increase reach
A targeted approach in social media is influencer marketing, in which mint database brands collaborate with influencers to increase their reach. According to a recent study, stores that collaborate with influencers generate up to 20% more traffic to their websites. Direct access to the target audience and the high credibility of influencers offer an ideal complement to traditional social media strategies.

Email marketing: personalized communication and customer loyalty
Email marketing is a classic yet effective method for customer retention. Personalized newsletters or offers allow you to target customers directly. Around 75% of buyers prefer personalized emails, and the conversion rate for email marketing is an average of 6%, underscoring the effectiveness of this channel.

Automated campaigns for increased efficiency
Automated email campaigns not only save time but also maximize reach. Abandoned cart emails or special discounts for inactive customers are examples that can increase engagement. Automation tools make it easy to create and regularly adjust campaigns, strengthening customer loyalty.