Advertising budget breakdown by platform

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Different campaigns at different levels also require appropriately tailored budget management. While Google wants you to assign them directly to campaigns, on other platforms you can also assign them to ad groups or individual ad sets.

It's best to follow your account structure when dividing your budget and invest more where you expect the best return.

Online store (e-shop)
If you run an e-shop, you have three options for where to physician data direct your advertising activities, depending on its focus. You can either focus on Google or Meta, or combine the advantages of both major platforms.

If you are a large retailer of established brands and products with significant demand that can be captured, you will be more profitable to start with Google Shopping. For example, it will benefit from:

Supermarkets selling a lot of goods,
Electronics, mobile phone or kitchen appliance stores,
Clothing retailers whose websites are filled with thousands of items of clothing.
However, if you are a private business selling your own products, you want to ensure the widest possible brand awareness and demand. In this case, Meta ads are more beneficial for you because:

You sell directly to consumers (DTC),
You have so-called consumer packaged goods (CPG),
The products bear the same brand.