Lord Kelvin once said, "What isn't defined, can't be measured. What isn't measured, can't be improved. What isn't improved, always degrades," and how true this phrase is. Constant measurement allows you to have a real-time pulse on how your ad is performing.
Remember in Commandment #2 that we told you to define your SMART chinese overseas british database goal? Well, it'll help you here, because saying "I want to increase sales" isn't the same as saying "Increase sales by 5% compared to the previous campaign."
Paying attention to metrics and monitoring your ads lets you know which aspects are working well and which ones need tweaking. This will help you make decisions based on data, not assumptions.
You shall measure
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sumaiyakhatun27
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