What is a personal brand?

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When you search for your name on Google, all the results that appear reflect your personal brand. The results will show you the current narrative linked to you, highlighting the importance of each piece of content you publish. Are you communicating strategically?

Jeff Bezos, the founder of Amazon, perfectly summed up the power of personal branding in one sentence:

“Your brand is what people say about you when you’re not there.”

This idea, which originally applied only to businesses, is now crucial in the chinese overseas australia database digital world, in a scenario where social media and the gig economy (temporary jobs or one-off activities) play a predominant role.

Keep in mind that your personal brand isn't a diary of your life or your resume. It's the essence of who you are, both professionally and personally. It's the way you choose to present yourself to the world and how you position yourself in the marketplace.