The New Inbound Methodology: Attract, Engage, and Delight

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This article updates another article about the inbound method published on this blog in 2017. You will find the latest information on this topic in this new article.

Inbound marketing is a method that allows you to attract customers using non-intrusive digital marketing and advertising techniques such as blogs, newsletters, social media, and SEO techniques and actions. The success of an inbound marketing strategy depends on the combination of all these techniques and their correct design and implementation.

The main purpose of the inbound method is to contact users who have just started the buying process. From here, they are supported with content adapted to their profile and each stage of the buying process until the final transaction. Subsequently, they become loyal. A good customer attraction strategy covers the entire process, from the first contact with a potential customer until they make a purchase, and even later, by working to retain the same customer.

The main benefits of inbound marketing are:

Build trust and enhance brand image.
Increase website traffic.
Create qualified leads.
Increase conversions or registrations.
Improve the coordination of digital marketing channels.
But the main benefit of using an inbound marketing chinese overseas america data strategy is to get more leads and increase the percentage that becomes actual customers. That is, the ultimate goal is to achieve more sales of your product or service.

The best part is that you will create your own advertising and recruitment channels without relying on intermediaries such as traditional advertising media, which are very expensive and therefore not very profitable. Today's customers are looking for more: differentiation and quality of brand products and services.

Inbound Marketing Method Inbound marketing changes the way traditional marketing is done, because it is no longer about chasing customers, but about attracting them. In order to build lasting relationships with customers, every team must work hard to attract, engage and delight customers while continuing to build trust in the brand.

Inbound marketing has been around for a while, but its approach has changed. The new inbound approach consists of three stages: attract, engage and delight. Companies use this approach to build trust, credibility and motivation. It is about adding value at each stage of the buyer's journey. So, they start as a nobody and end up as a promoter of your brand. As we can see in the figure, this approach can be represented as a circle, a customer-based cycle, rather than a funnel or a straight line. What does each stage consist of?