the best ambassadors a brand

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Bottom of the Funnel (BOFU) or Sales
The potential customer has purchased your product. Congratulations! You now have a new customer.

However, the most important thing about this stage isn't closing a sale. Or not only that. The goal here is to acquire, grow, and maintain a loyal customer base. There's a simple reason for this: a company is 70% more likely to sell to an existing customer than to a new potential customer.

This also brings us to the second main objective: promotion. It's great for your company that your customers are happy, but it's even more important for them to say it loudly on marketplaces, review chinese overseas australia data websites, social media, and even to their closest circle.

Satisfied customers are could ask for.

And it all starts with effective lead generation... But how do you get there?

3 Tips to Optimize the Effectiveness of Your Lead Generation Process

1. Align Your Inbound Marketing Strategy
Remember personas? They can be a huge help in improving your inbound marketing strategy because they provide you with valuable information about your target audience. This, therefore, allows you to personalize your communication, address their pain points, and offer the content they're most interested in.