It is often heard that Facebook has become a social network for the elderly. On the other hand, young people have moved to such sites as Tinder and Snapchat, but recently to Tik-Tok . Taking into account the fact that the young audience is one of the most important of our clients for whom Advertising is installed on social networks , we have been forced to follow the demographic data directly in order to be able to accurately reach the necessary target audience not only by interests, but also by age group. That's why we've been researching and looking for ways to reach young people where they live, like Tinder .
A little about Tinder
Tinder as a mobile app was born in Hatch lithuania b2b leads Labs incubator in 2012. Already in 2014, around 1 billion transactions took place there every day. Today, it is one of today's international dating social networks, legally owned by MTCH Technology Services Limited, a company registered in Dallas (USA) . The basic information in it is borrowed from the Facebook profile description and short biography. You can connect your Tinder account to your Instagram and Spotify accounts. Hence, this site offers extensive networking opportunities among several other sites that are relevant today.
Demographics of Tinder users
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Cross-section of Tinder user demographics (Source: statista.com data (2015))
Looking at the information available on the portal statista.com about the age groups of Tinder users, it can be seen that the largest of them are 18 to 24 years old and reach 48% of all users of the site.