The truth is that whatever choice is made on the "technical level", the real value still lies in the type of experience that you want the user to live. Many in-store recognition projects fail because the experience is not driven by the consumer and his preferences. Selecting the best option is a mix between choosing an effective, financially sustainable solution, but above all driven by marketing. Often, futuristic technical implementations are not needed, but a few good ideas would be enough, capable of reinterpreting the new omnichannel paradigm.
Why is it essential for a retailer today to recognize the user in the physical store?
In order to personalize the offer taking into account all the interactions between the customer and the brand especially on digital channels. This is an essential challenge, as already highlighted in the main trends for retailers of 2017 (we have also selected some interesting reports here).
Store Navigation via App
Interaction via list of antigua and barbuda consumer email app is one of the easiest ways to identify the presence of a user in the store, even if many retailers are aware that a very low percentage of their customers will actually be available to install it. The proprietary app is an important lever especially on a target of loyal customers, who really love the brand. It is essential that it has truly distinctive and useful features, such as to make its use necessary and functional even during purchases in physical stores. One of these is the rewarding for those who use it, or an integrated payment system.
In-store navigation on the website
Active GPS location on the smartphone is an opportunity to identify users who are browsing inside or near the store right on the company's website. Personalized notifications for example on the store locator or on some pages reserved for coupons to spend at the point of sale, can lead the user to be recognized in the store.
Swiping the loyalty card before purchasing
We are used to using the loyalty card only at the moment of payment, but why not consider swiping the functional card to obtain a dedicated experience before purchasing? Tommy Hilfiger, among others, has thought about it, having already activated this strategy in its stores , inviting customers to swipe the card as soon as they enter the store. In this way it is possible to access exclusive offers, directly guided by sales assistants. This is an innovation of experience - more than technology - that could soon become a habit and a standard.