According to Mailigen , emails deliver 18 times guam business email list more conversions than other channels. This is because it is a medium that is very close to the public, who actively interact by subscribing to receive news. This gesture serves as a strong indicator of who wants to do business.
Still not convinced? Check out 5 reasons why email marketing still works:
Content
1. High volume of users
2. Accessible data
3. Total control of email
4. Interactivity
5. Higher ROI
1. High volume of users
The number of people who use email is about three times the number of people who use Facebook and Twitter combined. This becomes quite clear when you consider that an email address is necessary for many online activities, so almost everyone has one. In addition, email is a great way to reach an audience that is not active on social media.
2. Accessible data
Email marketing still works because it is possible to measure various aspects of your performance in a very detailed way. This way, you have a way to always guarantee the best results.
With sophisticated tracking capabilities, you can see who opened your email and which links they clicked on, as well as determine who bought from you and who didn't. All the data collected in a campaign can be used to guide the direction of the next one.
3. Total control of email
Email is one of the few communication channels in your company that belongs exclusively to it. You can control the entire space, which is not always the case with other platforms, such as Facebook or Twitter, for example.
In these cases, you need to conform to a pre-established standard and end up sharing the audience with that website. In email marketing, you are the one who sets the rules.
4. Interactivity
This point may not make sense when it comes to understanding how email marketing still works. After all, we understand social media as channels that are much more interactive than email, right? That’s not quite right.
To begin with, a newsletter sent to customers of a clothing store has endless possibilities for offering interactivity to your audience. It can include links to better view products, share them with friends, add items to the shopping cart, among other things.
5. Higher ROI
Even with new communication channels emerging every day, email marketing remains the one that brings the most returns to companies . According to industry statistics, it generates around US$38 for every US$1 invested.
No other advertising medium has such a significant number. To improve even further, it requires relatively little investment and guarantees an audience that is more interested in buying.
Email is more alive than ever, taking advantage of all the technological advances of today to offer more possibilities in marketing and deliver increasingly better results for your campaigns. All you need to do is use its benefits strategically and always carefully analyze the measured data.
Now that you know all the advantages of email marketing for communication, make your inbox more informative: subscribe to our newsletter and receive the best content on high-performance strategies.