Lead Generation Forum

The monthly and average search volumes of the last 12 months are rounded to the nearest class. As the graph shows, the higher the search volume, the coarser the rounding becomes.

Info : The MOZ study , which, among other things, examines the same aspect of search volume, assumes that the monthly ...

Search volume: (Is it) a reliable measure? A study
Claas KalwaClaas Kalwa | October 9, 2018
Search volume is one of the most widely used metrics in daily search engine optimization. But is it really that reliable? We'll show you why you should treat search volume with caution and how to correctly ...

SEO DAY is also very popular because of the topicality of the topics. How do you approach it?
The schedule is based on what interests me personally. Joking aside, I'm actually a programmer by nature. I've been programming since I was eight years old, and I'm also very interested in the KPIs traffic ...

Which keywords do your competitors rank for exclusively, but you don’t?
To find out which keywords only your competitor ranks for, deactivate the checkbox next to your URL above the table and say "Apply filter." Now you can check whether the results table contains any keywords that you haven't even ...

In our example fahrrad.de, I added the filters search volume from 250 and position 6-20 to focus on keywords with high search volume and already good positions.Result of the filterAt fahrrad.de, for example, we see that “e bike ladies” ranks with the following URLs:Note: Sorting by the keyword ...

The right keywords form the foundation for successful search engine optimization. If you rank on the first page of search results with keywords that are important to you, you'll increase the number of visitors to your website and, in turn, your revenue.
I'll show you the filter options of the XOVI ...

Facebook Marketing
Social analytics tool: Facebook(Almost) every company has a Facebook page these days. But in the shadow of the profile page, one channel is eking out a forgotten existence: the Facebook group. In his article How to Make Your Facebook Group More Successful in 8 Steps, Björn Tantau ...

Great – the user has "clicked" and made the jump from the SERPs to your site. Then nothing stands in the way of conversion... where has the customer gone?! All you see of them is a cloud of dust. Because the user has turned on their heel to look for another – BETTER – search result on the SERPs.
So ...

Best of Kevin Jackowski:
Anna Maria von KentzinskyAnna Maria von Kentzinsky | 12/27/2018
Do you have an online shop and want practical tips for more conversions? Then take Kevin Jackowski 's tips to heart! For over 12 years, the online marketing specialist has been advising small and large ...

Content for people: Personas
Content for the masses is rarely truly effective. Content must be tailored to the interests of the customer—that is, to the target audience—to work. That's far too simplistic, says Barbara Ward. Target groups aren't enough to understand the wants and needs of your users ...